A creative marketing course challenged our MBA cohort teams to prototype solutions for modern problems in the spirit of IDEO. My team chose to develop a mobile application to discover nearby food trucks and receive discounts by pre-ordering food through the app. I employed use of my entrepreneurial/marketing education helped guide the team through modeling a Value Proposition and defining the MVP requirements for a launchable app. My graphic design and technical skills were applied to create the online app prototype and to style and edit the report and pitch presentation.
The demo application was created using Adobe XD.